• Thu. Dec 8th, 2022

Samsung sets up camp in London to showcase The Freestyle and offer coffee

ByDebra J. Aguilar

Oct 21, 2022

Last update: October 21, 2022 at 17:16 UTC+02:00

Samsung has found a unique way to showcase the Freestyle’s outdoor capabilities to potential buyers in the UK. And what better way to do that than to take the portable projector outside? Samsung KX has teamed up with premium outdoor gear specialist Outsiders to demo The Freestyle in the middle of Coal Drops Yard, London.

In partnership with Outsiders, Samsung set up a “Land Station” tent as an outdoor retail space at Coal Drops Yard. The idea is to demonstrate the portable nature and capabilities of the Freestyle in an actual camping scenario.

Visitors can watch short films and enjoy a free coffee

The Freestyle, announced at CES in January, is a portable projector, smart speaker, and ambient lighting device all rolled into one. The projector weighs less than 1 kg (830 grams), making it a great choice for people who want to create an outdoor cinema experience while partying in their backyard or camping.

Samsung demonstrates these qualities at its new makeshift camp in London, and visitors can enjoy a series of short films presented by The Freestyle near the Outsiders store. To make things even more interesting, Samsung is offering its customers the opportunity to enjoy a complimentary coffee at the nearby Samsung KX Experience Space.

The outdoor display will be live at Coal Drops Yard, near King’s Cross, until October 23.