• Thu. Dec 8th, 2022

Prepare your backpack, use your imagination and grab your controller

ByDebra J. Aguilar

Aug 2, 2022

As summer camps around the world reopen, Camp Bonkers is expanding its footprint with a trio of experiences for year-round campers.

“For campers ages 6-9, we’ve created the first-of-its-kind integrated experience by launching Camp Bonkers across multiple platforms that allow kids to experience camp both digitally and physically in places they play. already.”

Pioneering multi-platform entertainment company Wind Sun Sky Entertainment (WSS) is transforming the living room into the great outdoors with Camp Bonkers, the hugely fun virtual summer camp experience. In June 2020 and 2021, elementary age campers held their marshmallow smores tight as they laughed, crafted and embraced the power of their imaginations, all from the comfort of their homes. Now Camp Bonkers is back with new YouTube content, a Roblox game, and an interactive destination website designed to actively engage kids on and off screen, and get them moving while involving the whole family by earning rewards. camper badges and awards.

“Camp Bonkers was created to bring the great elements and transformative experience of summer camp to children all year round.” said Catherine Winder, CEO of WSS. “For campers ages 6-9, we’ve created the first-of-its-kind integrated experience by launching Camp Bonkers across multiple platforms that allow kids to experience camp both digitally and physically in places they play. already.”

As summer camps around the world reopen, Camp Bonkers is expanding its footprint with a trio of experiences for year-round campers:

  • WATCH campers get inspired and curious about the outdoors and everything about camp by watching Camp Bonkers Counselors on YouTube! Get tips, tricks, and exclusives inside Roblox, see them complete Bonkers challenges, awesome experiments, and create imaginative crafts.
  • PLAY the world of Camp Bonkers on Roblox! Kids can be campers or camp counselors and explore all that Camp Bonkers has to offer. Campers can fish, challenge each other with scavenger hunts, build their own camp world, race paragliders, customize their camp-themed activities, create new best friends, and more.
  • Bonkers LIVE on campbonkers.com! Campers can dig with friends and family through a variety of real-world themed challenges to earn cool virtual badges and exclusive Roblox prizes and collectibles.

As WSS looks to launch new Camp Bonkers tents, they have teamed up with the Shaw Rocket Fund to form a strategic partnership focused on integrating Camp Bonkers into this first-of-its-kind immersive experience. They have also partnered with Gamefam, the world’s first fully dedicated Roblox developer and publisher, to turn Camp Bonkers into a rich and engaging Roblox game. This powerful combination has transformed Camp Bonkers into a unique cross-platform universe for children and families.

“Camp Bonkers started as a YouTube series at the start of the pandemic, when kids were stuck at home. It has now grown into an innovative cross-platform franchise,” said Jay Bennet, Vice President of Creative Franchise Strategy at WSS. “The three interconnected platforms offer kids – and families – the opportunity to engage with the brand beyond the screen through crafts and real-world challenges while maintaining that digital connection through rewards. and Roblox collectibles.This mix gives kids a winning combination of experiences while giving parents peace of mind that their kids are being challenged to be active, creative, and enjoy the best that camp has to offer. to offer.

Explore this multimedia camp by visiting campbonkers.com, watching on the Camp Bonkers YouTube channel, or playing on Roblox.

ABOUT WIND SUN SKY ENTERTAINMENT:

Wind Sun Sky Entertainment (WSS) is a Canadian multimedia company led by former LucasFilm executive Catherine Winder (Invincible, The Angry Birds Movie 1 & 2, Star Wars: The Clone Wars). Based in Vancouver, WSS builds franchises with a focus on creator-driven content for the global market, producing across all mediums including interactive, cinematic, episodic (live action and animation), and mobile. In partnership with Skybound Entertainment, WSS produced the global hit series Invincible, an animated drama adaptation of Robert Kirkman’s comic book for Amazon Prime. In the children’s area, WSS adapted the My Singing Monsters musical mobile game into a toy line with PlayMonster and Commonwealth and produced the first-of-its-kind live interactive animated show My Singing Monsters Fandemonium. WSS has also adapted HEXBUG’s popular line of toys, Junkbots, into a web series and a Roblox game. platform property that includes a Roblox game, an app, a children’s variety show on YouTube, and Toonavision. To learn more about Wind Sun Sky Entertainment, please visit https://windsunsky.com.

ABOUT THE SHAW ROCKET FUND:

The Shaw Rocket Fund is a vital partner to Canada’s children’s media industry, providing children with robust, world-class content across all platforms. The Rocket Fund invests in and supports Canadian media that reflects Canadian values ​​and diversity and, most importantly, respects and speaks to children, while showcasing Canadian leadership on the world stage. Working with producers, regulators and governments, the Shaw Rocket Fund aims to make quality content for kids a global priority. Since its inception, the Shaw Rocket Fund has invested more than $259 million to support the production of Canadian media content for children, families and youth around the world. The Shaw Rocket Fund is supported by Shaw Communications Inc. To learn more about the Shaw Rocket Fund, visit rocketfund.ca.

ABOUT GAMEFAM

Gamefam is the leading professional publisher and developer of games on metaverse platforms like Roblox, Minecraft, and many more, with experiences averaging over 27MM game sessions per day. Our mission is to create dynamic experiences for an incredible community while growing the next generation of successful gaming and entertainment franchises from the metaverse. Gamefam operates the largest games network on Roblox with over 750 million monthly visits comprising 83 million hours of engagement across over 30 live games in the company’s portfolio. Gamefam’s top franchises include All Star Tower Defense, Twilight Daycare, Tower of Misery, Car Dealership Tycoon, RoBeats!, Gym Tycoon, Hot Wheels Open World, and Eating Simulator. The Gamefam team combines the commercial and production expertise of longtime brand experts and game industry professionals with the best creators in the metaverse. For more information, visit https://gamefam.com.

Media Contact:

Julie Stern/julies@brilliantprm.com/860-805-4988

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