Roadside Attractions faith-based family comedy family camp opened at $1.42 million and is not. 9 of the top 10 this weekend on 854 screens. One of the strongest specialty openings this year, the film saw an exit campaign led by WTA Media lean heavily on faith-based audiences with strong grassroots marketing to churches and ministry organizations, a digital presence and active social life and partnerships with K-LOVE and the Air1 faith-based radio networks.
Star Tommy Woodard and Eddie James (The Skit Guys) have been promoting the film at their live events for the past six months.
The best performing markets were centered in the Midwest and South and include LA/Orange County, Dallas-Ft. Worth, San Antonio, Phoenix, Oklahoma City, Nashville and Sacramento for the story of two families at opposite poles who reluctantly find themselves sharing a cabin for a week at church camp. With a coveted camp trophy on the line, dads Tommy and Eddie find themselves lost in the woods.
“We are pleased with Family Camp’s Top 10 performance as the indie market begins to open up. Families traveled across the country for this religious comedy,” said Roadside Co-President Howard Cohen. specialty box office has been notoriously difficult to predict, but he had hoped to be in the seven figures.
Estimated three-day box office revenue for the PG-rated pic, PSA of $1,670, fell to Friday: $499,110; Saturday: $530,095; Sunday: $397,570.
Meanwhile, Neon is unranked Pleasure, Swedish Ninja Thyberg’s feature debut about the Los Angeles porn industry, grossed $17,300 on two screens in New York and Los Angeles for an $8,600 public service announcement. Breakdown – Friday: $10.3,000; Sat: $3.8,000; Sun: $3.1,000.
from Bleecker Street Montana History about a complicated reunion of estranged siblings at their family ranch, grossed $20.1,000 this weekend from four theaters for a PTA of $5,026. Breakdown – Friday: $8,743; Saturday: $6,492; Sunday: $4,869. It will roll out to reach approximately 300 theaters over Memorial Day weekend.
IFC Midnight Innocents by Eskil Vogt (Oscar for Best Screenplay with Joachim Trier for The worst person in the world) opened in 32 theaters for a weekend gross of $12,500 and a public service announcement of $391.
Greenwich Entertainment maua documentary portrait of famous Canadian designer Bruce maugrossed approximately $7.5,000 across two screens for a $3.75,000 PSA.
Sony Pictures Classics has opened Jazz Fest: A History of New Orleans to a five-screen start of $7,469, with a per-screen average of $1,494.
The overall box office – commercial and specialty – is still trying to find its footing.
“Last weekend was strange doctor with 185 million dollars [dropped sharply this weekend] so what Fire starter with a disappointing $3-4 million, day and date on Peacock. Same thing in specialty. With Everything everywhere all at once throwing big numbers”, while more traditional The Duke, Little mom and others are in a lower range from pre-pandemic, a distributor said.
Breaking $5,000 for the specialty/arthouse is now seen as solidly open, a new normal, as old arthouse demos continue to dither about returning to theaters. The ArcLight LA closed a year and a half ago. The Landmark LA announced last week that it would close at the end of May. Plus some day and date apertures or short windows. “To say that you can get the same averages per screen [as before] is not realistic. There is a recalibration of what is considered good and bad, and it changes every week.